IKEA: How Do They Really Do It?
2022 · 45 min · Documentary
Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.
- Director
- Steven Prior
- Released
- October 16, 2022
- Language
- English
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