The Final Copy of Ilon Specht
2024 · 18 min · Documentary
The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.
- Director
- Ben Proudfoot
- Released
- June 10, 2024
- Language
- English
Where to watch in the US
Stream
Free
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