The Appearance
1996 · 40 min · Documentary
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
- Director
- Harun Farocki
- Released
- July 14, 1996
- Language
- German
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