David Isaac Friley (born November 13, 1986), known professionally as Dave Free, is an American filmmaker and record producer. Born and raised in Inglewood, California, he is best known as the manager and creative partner of fellow California native Kendrick Lamar. During his tenure as co-president of Top Dawg Entertainment (TDE), Free directed music videos and short films with Lamar under the name the Little Homies. Following his departure from TDE in 2019, he co-founded the creative company pgLang with Lamar. Free's accolades include two Grammy Awards and three MTV Video Music Awards.
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Ca$ino Album Listening 2026
Executive Producer
Kendrick Lamar's Super Bowl LIX Halftime Show 2025
Executive Producer
The Pop Out: Ken & Friends 2024
Executive Producer, Producer, Creative Director
The Melodic Blue: Baby Keem 2023
Executive Producer, Writer
Kendrick Lamar Live: The Big Steppers Tour 2022
Director, Executive Producer, Creative Director
We Cry Together 2022
Executive Producer, Director
Credits from TMDB.